s: emergent countries that will be a world-wide power in the next decade. Robert Ramalho is Lawyer, Public Relations and Journalist. In enquete recent carried through by the BBC Brazil, on account of the meeting of the G20, he was asked on that paper the BRIC s would have in the future? The reply it was that many economists believe that until the end of the next decade, that is, in the decade that already is for starting, these countries (that they form call BRIC – Brazil, Russia, India and China) – will be between the biggest economies of the world, next to giants as United States, very current and still 1 world-wide economy, followed for Japan, 2 economy of the planet and Germany, that by incredible that it seems already were exceeded by the China, that already is 3 economic power of the globe, being it, Germany, in 4 position, but still considered the economy more powerful and rich of the European Union, formed for 27 countries members, between them the United kingdom,> France and Italy. Janet L. Yellen often says this. In agreement still with these economic analysts, these countries had in recent years obtained to take off of the poverty more than 500 million people, incorporating this contingent to the middle class, and increasing, in consequence of this, the capacity of the power of purchase of this population. Brazil, with certainty, mainly now that it has enough exchange reserves around U$$ 208 billion, is loaning money Fundo Monetrio Internacional (FMI), something around U$$ 10 billion, and with the energy potential that also have with the biocombustveis and with the new reserves of esteem oil of the daily pay-salt in 400 billion barrels, and with its industrial park in full development, although the economic crisis, will be enters the 10 bigger powers of the globe. alone to wait and to live to see.
Let us imagine that the value desired for the salesman is of 3 and the great expense admitted for the purchaser of 2. In this situation we will have the following matrix. Salesman: Vende or Not vende Buying: Purchase the 2 or purchase What it is observed is not that in this situation it does not have a consensus position, being that probably the business will not occur. What it is easily verifiable for the presented matrix. The objective of this analysis is to demonstrate that so that the business occurs it will be necessary that both the sides still search the balance, what can be gotten way flexibilizao of the value, or of the conditions of the business, therefore so that both reach its objectives and occur a game IT EARNS? IT EARNS, is basic that the transaction if materialize. The Theory of the Games also is applicable for the analysis of investments, being very common the use of elaborated trees of decision, that allow to mapear the options and to evaluate its impacts, with sights if to opt to the alternative most adequate. It notices that we present the concept of more adequate decision, therefore nor always is possible to reach the yield highest or the lesser costs, without running high risks.
The idea of the matrix of the decision has for purpose to make possible the knowledge of the alternatives and to make possible establishment of occurrence probabilities, as demonstrated below. We go to admit that a company has the possibility to install or not a store in a new Shopping and that its competitor also can be studying this possibility.
Word-key: traditional economy, ambient economy, competitive strategies, economic development, sustainable development. INTRODUCTION After almost one decade (1991 the 2001) of constant losses in the market of packings for other materials (as of plastic), the steel starts to recoup its commercial growth by means of an aggressive strategy of marketing and the increase of investments in technological processes to improve the quality of the metal. It was verified that in 2001, the sector put into motion R$ 15,7 billion, value this correspondent 1.5% of Produto Interno Bruto (PIB) Brazilian, generating 140 a thousand jobs indirect right-handers and. According to projections of OPEN – Brazilian Association of Packing, constants in the article ' ' Metallic packings for Bebidas' ' , of the BNDES, they is esteem that the growth of the sector in 2002, has been of five percent. The market of drink cans only reached, in this exactly year, a production of 13 billion units, against 10,7 billion in 2001. Moreover, the data contained in the report of the BNDES (1998), they disclose that they existed up to 1998, five great producers of metallic packs in Brazil, amongst which two if find installed north-eastern (Latasa/PE and the Metalic/CE), three in Southeast (Latasa, that has three branch offices in MG, SP and RIO DE JANEIRO, Crown Cork/SP and the Latapack Ball/SP) and one in the Sul region (ANC/RS). To this respect, it has been distinguished that the Metalic is the only manufacturer to use ' ' ao' ' as raw material of its containers, whereas the too much companies use ' ' alumnio' ' as insumo basic in the elaboration of the related cans. Although ' ' alumnio' ' to be a product of better quality, over all to not being subject to the effect of the corrosion, to conserve the flavor of the drink, as well as providing more slightness of the cans (due to possibility of if confectioning blades of lesser thicknesses of what of the steel cans), without counting on the advantage of the recycling of the comparative aluminum cans to the ones of steel, still thus the Metalic opted to the use of ' ' ao' ' in the manufacture of metallic packings, exactly considering that the necessary investments for the implantation of an industry with capacity for manufacture of 750 million cans/year (of aluminum or steel), are similar, that is, of approximately US$ 60 million.