Word-key: traditional economy, ambient economy, competitive strategies, economic development, sustainable development. INTRODUCTION After almost one decade (1991 the 2001) of constant losses in the market of packings for other materials (as of plastic), the steel starts to recoup its commercial growth by means of an aggressive strategy of marketing and the increase of investments in technological processes to improve the quality of the metal. It was verified that in 2001, the sector put into motion R$ 15,7 billion, value this correspondent 1.5% of Produto Interno Bruto (PIB) Brazilian, generating 140 a thousand jobs indirect right-handers and. According to projections of OPEN – Brazilian Association of Packing, constants in the article ' ' Metallic packings for Bebidas' ' , of the BNDES, they is esteem that the growth of the sector in 2002, has been of five percent. The market of drink cans only reached, in this exactly year, a production of 13 billion units, against 10,7 billion in 2001. Moreover, the data contained in the report of the BNDES (1998), they disclose that they existed up to 1998, five great producers of metallic packs in Brazil, amongst which two if find installed north-eastern (Latasa/PE and the Metalic/CE), three in Southeast (Latasa, that has three branch offices in MG, SP and RIO DE JANEIRO, Crown Cork/SP and the Latapack Ball/SP) and one in the Sul region (ANC/RS). To this respect, it has been distinguished that the Metalic is the only manufacturer to use ' ' ao' ' as raw material of its containers, whereas the too much companies use ' ' alumnio' ' as insumo basic in the elaboration of the related cans. Although ' ' alumnio' ' to be a product of better quality, over all to not being subject to the effect of the corrosion, to conserve the flavor of the drink, as well as providing more slightness of the cans (due to possibility of if confectioning blades of lesser thicknesses of what of the steel cans), without counting on the advantage of the recycling of the comparative aluminum cans to the ones of steel, still thus the Metalic opted to the use of ' ' ao' ' in the manufacture of metallic packings, exactly considering that the necessary investments for the implantation of an industry with capacity for manufacture of 750 million cans/year (of aluminum or steel), are similar, that is, of approximately US$ 60 million.